Crazy Comfortable / True&Co.
True Body Franchise Relaunch (2019): Online, direct mail, and email
True Body Franchise Relaunch (2019): Online, direct mail, and email
ROLE: Visual branding development and design, Art direction across channels
True's name-sake franchise, True Body, was relaunched in 2019 to showcase a redesigned product featuring tech and fit improvements. Product benefit communication was the main goal of this campaign.
Homepage takeover: For this launch, the product story took full ownership of the homepage sales space. Based on the success of this launch, homepage takeovers for major product launches became a key marketing tool going forward.
Product benefit graphics: Product benefit graphics featured photo close-ups and arrow icons—calling attention to shape and key product features. In social and paid advertising executions, the arrow icons were animated.
Email: Email design took on a modular, template-driven approach for efficiency, allowing content to work within a third-party email application and email final execution to shift to an outside team.
An 8-page direct-mail look book for the core audience coincided with web launch.
© True&Co / © PVH, Inc
Content is presented solely for self promotion and is copyright the respective owners.
Do not reproduce without the expressed written consent of Marlene Merwarth.
Content is presented solely for self promotion and is copyright the respective owners.
Do not reproduce without the expressed written consent of Marlene Merwarth.