True Body Mesh Launch / True&Co.
Product launch across homepage, sales collection pages, print, and email.
Product launch across homepage, sales collection pages, print, and email.
ROLE: Visual design direction, Print design, and homepage art direction
True Body Mesh launched as the lighter, more breathable version of the beloved True Body bras. Launch branding for True Body Mesh aimed for a light, airy look, incorporating an atmospheric gray, visual white space, and transparent typography over photography.
Direct Mail: In direct mail, a clean and expansive layout allowed the product photography to remain the focus. Transparency in the typography gives a visual nod to the product's mesh panels, and keeps the overall feeling light and cool.
© True&Co / © PVH, Inc
Content is presented solely for self promotion and is copyright the respective owners.
Do not reproduce without the expressed written consent of Marlene Merwarth.
Content is presented solely for self promotion and is copyright the respective owners.
Do not reproduce without the expressed written consent of Marlene Merwarth.