Holiday 2019 / True&Co.
Black Friday and Cyber Monday promotion: online & direct mail
ROLE:  Art direction, design, image curation
Homepage: Holiday 2019 arrived right after True launched new image-focused branding across all channels. The core customer was still new to the rebrand look, and keeping messaging upfront and easy-to-find was paramount.
Desktop and Mobile layouts: A homepage that usually focused on colorful lifestyle images was replaced with e-comm sales photography to create a different look for the holiday sales period and to allow for more product selection on homepage. Three separate homepage sets were built to allow product features to be changed on a predetermined schedule. Simple design also allowed additional adjustments to be made on the fly. In all homepage sets, special attention was given to image curation to balance white space across both desktop and mobile layouts.
Direct Mail:  Direct mail mimicked the homepage look and feel and pulled key images from the first and second homepage set.  
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